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by Thomas T. Nagle : The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making

ISBN : #0138515107 | Date : 1987-01

Description :

PDF-640ee | The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making [Jan 01, 1987] Nagle, Thomas T. …… The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making


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by Rajat Paharia : Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)

ISBN : #0071813373 | Date : 2013-06-18

Description :

PDF-a04a4 | The New York Times and Wall Street Journal bestseller! The new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don’t inspire long-term loyalty. Once a better deal comes along, customers … Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)


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by Dave Kurlan : Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball

ISBN : #1420895664 | Date : 2005-11-22

Description :

PDF-26e16 | Baseline Selling – How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today’s sales “experts” with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most… Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball


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Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball by by Dave Kurlan

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India Design Pursuit Luxury Fashion PDF 34801548a

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India by Design: The Pursuit of Luxury and Fashion PDF




by Michael Boroian : India by Design: The Pursuit of Luxury and Fashion

ISBN : #0470823968 | Date : 2009-12-14

Description :

PDF-84b2f | A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design – The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no l… India by Design: The Pursuit of Luxury and Fashion


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India by Design: The Pursuit of Luxury and Fashion by by Michael Boroian

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Cim Diploma Integrated Marketing Communications PDF Cf236d6ef

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Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002) PDF




by BPP : Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)

ISBN : #0751748870 | Date : 2002-09-30

Description :

PDF-609ba | This practice and revision kit focuses on integrated marketing communications. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique…. Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)


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International Marketing Strategy 1996 97 Workbook PDF 66f219aac

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International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma) PDF




by Paul Fifield : International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma)

ISBN : #0750629088 | Date : 1996-07-08

Description :

PDF-d9ec1 | Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms…. International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma)


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International Marketing Strategy 1996-97 (CIM Student Workbook: Diploma) by by Paul Fifield

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What Customers Want Outcome Driven Breakthrough Ebook PDF 3e188bfe9

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough … (Marketing/Sales/Advertising & Promotion) PDF




by Anthony Ulwick : What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough … (Marketing/Sales/Advertising & Promotion)

ISBN : # | Date : 2005-09-06

Description :

PDF-2b134 | A world-renowned innovation guru explains practices that result in breakthrough innovations “Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.”-Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm–that is, using customer “requirements” to guide growth and innovation. … What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough … (Marketing/Sales/Advertising & Promotion)


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: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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by John Warrillow : The Automatic Customer: Creating a Subscription Business in Any Industry

ISBN : #1469062003 | Date : 2016-03-22

Description :

PDF-fae54 | The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret-no matter what industry you’re in-is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond… The Automatic Customer: Creating a Subscription Business in Any Industry


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Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close (Business Books) PDF




by Stephan Schiffman : Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close (Business Books)

ISBN : #0071791620 | Date : 2012-11-29

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PDF-50492 | From America’s #1 sales trainer–the ultimate closer’s guide for selling services Stephan Schiffman–the acclaimed author of The 25 Habits of Highly Successful Salespeople and other top-selling sales books–applies his proven strategies to help you get the edge in one of the most challenging but potentially rewarding categories in the sales game. In Secrets of Selling Services, Schiffman teache… Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close (Business Books)


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